Improve retention by enhancing customer experience with data-driven routesetting

See exactly how climbers engage with your gym. Use real data to optimize routesetting, boost retention, and improve the climbing experience.

How it Works

  • Climbing Analytics dashboard displaying climber engagement metrics, tracking attempts, and route interaction data.

    Data Collection

    We combine real-world climbing expertise with data-driven insights to measure route quality, climber engagement, and progression.

    ✅ Routesetting Performance Metrics – Measure which styles attract the most attempts, drive progression, and keep climbers coming back.

    ✅ Satisfaction Surveys – Gather direct specific feedback to understand what excites, challenges, or frustrates climbers and improve retention.

    ✅ Expert Route Analysis – One of our experienced setters will climb and assess your product, providing insights beyond raw numbers—identifying variety, learning curve, and overall climbing experience.

  • Data-driven analysis of climbing routes, showing heatmaps and retention insights for gym owners.

    Analyze & Identify Trends

    We translate raw climbing data into meaningful insights to help you understand your gym’s performance.

    ✅ Engagement Trends – See which styles, grade and boulders get the most attention versus those that go unnoticed.

    ✅ Climber Progression Patterns – Track which grades are being projected, sent, or abandoned and spot gaps in your progression curve.

    ✅ Performance Insights – Identify where climbers struggle, how long they spend on problems, and what drives return visits.

  • Climbing gym using real-time analytics to improve routesetting and enhance member retention.

    Optimize & Improve

    We apply our experience from 100+ gyms worldwide to help you make informed setting decisions that drive retention and engagement.

    ✅ Reset with Purpose – Use real data to decide when & where to rotate boulders for maximum impact.

    ✅ Balance Your Gym’s Route Distribution – Ensure a smooth progression curve that keeps climbers engaged across all levels.

    ✅ Leverage Global Best Practices – We apply insights from working with top gyms across North America, Europe, and beyond, ensuring your setting stays ahead of the curve.

    ✅ Improve Member Experience – Use direct feedback & performance data to fine-tune routesetting and ensure a better gym experience.

Start Making Smarter Routesetting Decisions Today.

With a background in IT, data analysis, and business, I spent years optimizing systems and solving complex problems. But my passion for climbing led me to transition into routesetting, working internationally across gyms, competitions, and gym openings to create world-class climbing experiences.

Over the years, I’ve seen firsthand how gyms struggle to understand their climbers—relying on intuition rather than measurable data to improve their routesetting. That’s why I built Climbing Analytics: to bring real insights into how climbers engage with routes, helping gyms make smarter decisions that boost retention and customer satisfaction.

By combining my technical expertise in data analysis with deep experience in commercial and competition routesetting, I’m creating tools that will help gyms move beyond guesswork—ensuring every climb is as engaging, challenging, and effective as possible.

From IT & Data Analysis to Routesetting: A New Way to Improve Gyms

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